Before Google released its Chrome browser, Firefox felt pretty good about their arrangement. They got a handsome reward in exchange for making Google.com their default search engine. It was a win-win.
These days though, Firefox’s position is a bit more precious. The Google deal is still the main source of the company’s income, but they’re also in direct competition with Chrome. If Google one day decides to pull the plug on the deal, the company could find itself in dire straits indeed.
That’s why they’ve been casting about for some means of expanding and diversifying their revenue, and the strategy they’ve hit on is advertising.
Don’t worry, you’re not about to be buried under a mountain of annoying ads, but with the release of Firefox 60, any time you open a new tab, you’ll see a listing of recommended links based on your browsing history.
Anytime the conversation turns to “recommended links” it naturally brings privacy concerns to the fore. After all, the only way Firefox can make sensible recommendations you’re likely to be interested in is to track your browsing habits.
Here though, the company has an innovative approach, because all the tracking happens on the client side, so Firefox doesn’t actually store anything. Although they will track how many of the “recommended links” you visit, so they can cull the list and remove any of the ones you don’t bother with, so they don’t keep reappearing.
On balance, it’s a good, even-handed approach that should solve the company’s revenue problems, while treading lightly on the good graces of their user base.
Like it or not, ads are an unavoidable consequence of the internet as it exists today. At the very least though, Firefox deserves credit for not making excessive use of them, and for respecting the privacy of its users by coming up with a non-intrusive method of deciding what links to display
President & CEO
I hope you enjoyed this article. My mission is to take your stress away from dealing with IT problems. Call (252) 565-1235 or send me a message at our contact us page if you have a question, comment or want help.
Microsoft has been having some “issues” of late. It’s April Windows 10 rollout had to be delayed on account of some mysterious BSOD (“Blue Screen of Death”) issues. This month’s rollout is plagued by similar problems, trading the BSOD issues for problems with both “Hey Cortana” and Google’s Chrome browser.
At this year’s F8 Developer’s conference, Facebook announced a raft of changes and updates it will be rolling out later this year. Some are fun, others practical, but they’re all interesting. Here are the highlights:
The Department of Health and Human services has issued a warning to healthcare providers to be on high alert for the SamSam strain of ransomware, which has been used to attack eight different health care entities so far this year.
Twitter shot itself in the foot recently but is working hard to get out in front of the problem. According to a recent blog post, the company experienced an issue with its hashing routine – a process which masks user passwords, making them virtually impossible to crack.
Apple promised that its iTunes app would be available on the Microsoft Store by the end of 2017. The announcement was greeted with enthusiasm, but unfortunately, the company didn’t meet their own deadline. They cited the need for more time to build a more robust user experience for Windows users.
The on-again, off-again talks about a merger between T-Mobile and Sprint is definitely back on, with T-Mobile planning to buy Sprint for a staggering $26 billion.
Thanks to researchers Daan Keuper and Thijs Alkemade (who work at the Dutch cyber-security firm Computest), newly produced Golf GTE and Audi A3 vehicles are a little bit safer, and a lot less vulnerable to remote hacks.
Score one for the good guys, but with hesitation. Unfortunately, in today’s fast-moving digital world, even a victory doesn’t mean the end of a problem.
After more than two decades in the business, Apple is officially going to stop selling routers. The writing has been on the wall for a while now, since the company’s “AirPort” family of products hasn’t received a significant update in more than five years.