If you are a fan of, and regularly use Goo.gl (the URL shortener service), brace for impact. The company has announced that as of March 30, 2019, the service will be shut down for good. Long before then, beginning April 18th of this year, only existing users will be able to shorten links via goo.gl. No new signups will be allowed.
The company had this to say about the recent announcement:
“The URL Shortener has been a great tool that we’ve been proud to have built. As we look towards the future, we’re excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process….FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.”
Fortunately, we’re not actually losing a service as much as we’re seeing one swapped out for something better and arguably next generation. It is worth mentioning that Google does not have any plans to auto-migrate goo.gl links to Firebase Dynamic Links. If you opt to use the new system, you’ll have to export your short links and then import them manually into Firebase.
Given this, it’s expected that at least some percentage of goo.gl users will simply opt to shift to other URL shortening services such as Bit.ly or Ow.ly.
Although Google is not ending support for the service to make life more difficult for hackers and spammers, that’s one of the unintended consequences of the move. Both spammers and malware authors regularly make use of goo.gl. Sadly, legions of Marketing departments and other legitimate users do too, and many aren’t thrilled that although Google is offering an ostensibly better and more robust alternative, they’re not offering any means of auto-migration to the new platform.
President & CEO
I hope you enjoyed this article. My mission is to take your stress away from dealing with IT problems. Call (252) 565-1235 or send me a message at our contact us page if you have a question, comment or want help.
Researchers at Preempt Security recently discovered a critical flaw in Microsoft’s Credential Security Support Provider protocol (CredSSP for short) that impacts every version of Windows in existence. It could allow a hacker to remotely exploit Windows Remote Desktop to execute malicious code and steal any data stored on the machine.
There’s a new threat on the horizon, according to security researchers from Check Point. A group of hackers in China are busy building a massive botnet that so far, totals almost five million Android smartphones. The hackers are quietly taking control of these devices using a strain of malware known as “RottenSys.”
Wearable computing devices from smart watches to glasses are struggling to find an audience, and Google’s Android Wear operating system hasn’t gotten much love in recent years. It has weakened as major players in the tech space have struggled to find a market for these products. On the face of it, these products would seem to be wildly popular, but still haven’t quite captured the imaginations of a critical mass of the consuming public.
By now, you’ve almost certainly heard of “Spectre,” one of two recently discovered security flaws that impact every chip made by Intel in the last ten years.
According to a Microsoft security researcher, a massive malware attack attempted to install a cryptocurrency mining software on more than 400,000 computers in less than twelve hours. The failed campaign is noteworthy because of the attack vector used. It was a supply chain attack implemented by compromising Bittorrent, a highly popular program used to share and download files.
Freemium software is certainly nothing new. They are free apps that offer premium features if you don’t mind ads displaying while you’re using it or paying a small fee to have the ads removed. At least one company is trying a new business model on for size, albeit with limited success.
Marvell Semiconductor has a new product out, and it’s a game changer. Their new “Alaska” chip (the Alaska C 88×7120) is the first on the market to support the new 802.3 standard. The 802.3cd is on tap to eventually replace current Ethernet ports running at 25Gbps to 100Gbps with ports that will run at 50Gbps, 200 Gbps, and 400 Gbps.
If you post ads on Craigslist for short term employment, be aware that there’s a new malspam campaign that aims to distribute Sigma ransomware on the computers of unwary users.