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Move over Facebook. Where teens are concerned, Instagram reigns supreme, according to a recently published survey.

Piper Jaffray has been tracking how teenagers use the internet for nearly twenty years, and the second report of this year has some interesting findings indeed.

Here are the highlights:

85 percent of teens report using Instagram at least once a month, up from 79 percent in the fall of 2016.

84 percent of teens report using Snapchat at least once a month, up from 80 percent in the fall of 2016.

Just 36 percent of teens report using Facebook at least once a month, down from 52 percent in the fall of 2016.

In terms of their favorite social media platforms, here’s how things look as of this year:

Snapchat in first place with 46 percent

Instagram in second place with 32 percent

Twitter a distant third with six percent

Facebook fourth with just five percent

Interestingly, more teens still use Instagram, but the survey revealed that when the teens were asked which platform they prefer, Snapchat still wins the day.

The survey revealed the reason behind the seeming disconnect.  Instagram is the social media channel of choice when it comes to brand engagement of teens, with an overwhelming majority of teens preferring to be contacted by brands via Instagram.

It should be noted, however, that Snapchat is improving in this regard, but industry insiders are doubtful that Snapchat will be able to overcome Instagram’s dominance in brand engagement. This is because Instagram has been focusing heavily on improving engagement with the youngest cohort of the teen set.

Unless the company makes a major misstep in handling that segment of the demographic, they’re unlikely to lose them in the longer term.  Meanwhile, Facebook has become the bastion of older users.  Mom and dad check their Facebook accounts.  Teens check Instagram.

If your business markets products to teens, this is good information to know.  If you don’t have a robust presence on Instagram, then your social media isn’t doing as much for you as it could be.

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Can you imagine life without the always-on internet?  If you’re like most people today, it’s a simply indispensable tool, and the thought of suddenly being without it makes you shudder and brings images of the Dark Ages to mind.

It’s glorious, no doubt, and it really is a remarkable tool, but unfortunately, it’s not all upside.  A recent study funded by the European Research Council has concluded that access to broadband internet access costs you as much as 25 minutes of lost sleep every night.  Considering that most of us are already getting by on far too little sleep, that’s not good.

Luca Stella, one of the researchers responsible for the study, had this to say about it:

“Internet addiction and technology use near bedtime are often blamed as a major cause of the sleep deprivation epidemic.  Yet the empirical evidence on this relationship is still limited.  In our study, we first show descriptive evidence that the use of digital services at night is correlated with shorter sleep duration.  Then, exploiting differences in the access to high-speed internet caused by the pre-existing telephone infrastructure in Germany, we analyze the relationship between high-speed internet and sleep.  We find that access to broadband internet reduces sleep duration and sleep satisfaction.”

While the report is clearly bad news, in many ways, it merely confirms what we already knew.  It seems self-evident that if you spend time surfing the web just before bed, you’re probably going to get sucked in, which is going to cut further into your already limited sleep time. Sure enough, we now have evidence that supports this notion.

What is interesting in the report, and something that runs counter to most people’s assumptions, is that people in the 30-59 year age range suffered more sleep loss than those in the under 30 crowd.

A fair question then, is how much sleep are you getting?  If you’d like more, it might be time to consider curtailing late-night internet use.

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Facebook and Instagram are rolling out new tools designed to help manage how much time you’re spending on those two social media platforms.

On Facebook, the new feature is called “your time on Facebook,” and on Instagram, it’s called “Your Activity,” but both features do essentially the same thing.

They monitor and report on how much time you’re spending on the platform and can be fine-tuned by users to temporarily mute your push notifications.

The changes are being rolled out in an effort to address concerns that a number of groups are now raising. The concerns are about the addictive feedback loops built into social media apps. These feedback loops have been demonstrated to have a negative effect on the well being of users who get sucked in too deeply.

The new features will be rolled out to 99 percent of the users on each platform.  The company is withholding the new features from 1 percent to allow for comparative testing.

Once they become available, the new features can be found under the “Hamburger Menu,” which is the nickname for the three vertical lines at the top right-hand corner of the Facebook app.  On Instagram, the new feature can be found under the settings menu, accessible by tapping the gear icon on your Instagram profile.

It remains to be seen whether these new features will have the desired effect.  Since they have to be manually activated, odds are that the impact will be minimal. For a certain subset of users who seem not to be able to control their social media addiction on their own, it might provide just enough of a boost to make a difference.

Even if that proves not to be the case, it’s clear that the company takes the matter seriously, so we can expect to see more from them on this front in the months ahead.

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